Former employer insisting I hand over Instagram and TikTok accounts

I worked for a public garden for 5 and a half years. Two years into the job, I had a lot of photos of the garden’s flora and fauna, so I thought I should start an Instagram account to share them and free up space on my phone. I noticed that the company I worked for had never claimed the Instagram handle for the gardens, even though they had been in business for 25 years, so I took it. I made it clear in the description that it is a private account.

I haven’t worked for the company for over a year and a half now, and I was recently contacted by the horticulture manager. She is trying to convince upper management that the gardens should have social media accounts and asked me to hand over my account. I told her it’s a private account and refused. (There’s a bit of backstory here: I quit to manage a farm that paid better after asking for a raise several times at the public garden. I’m a single mom and wasn’t making much despite taking on many responsibilities. When the farm shut down to turn into a sports complex, I went back to the gardens looking for my old job, but the horticulture director called me in for what felt more like a reprimand than an interview. I didn’t get the job, and I was told that director was warning others not to hire me because I am ‘difficult to work with.’ It’s scary to be out of work and relying on my savings, so there are some bitter feelings about this.)

I recently received an email from the company’s new marketing director, which said:

"We have a list of all accounts secured over the past few years, and it looks like the two A* Gardens handles on Instagram and TikTok were secured by you during your time with (company name). We are trying to log back into those accounts to post, as the A* Gardens is a beloved project for the A* family, and we’d like to resume posting on the page(s).

We have screenshots from when the account was first created versus now, and we hope you can change the link in bio back to the TP website. You can either change the email to the horticulture manager’s so she can reset the account or just share the login with her.

Since this is a company name, and it was created while you were employed, the company owns it as property. It seems inappropriate for a personal profile given the circumstances."

I did create the first Instagram account while I was an employee, but I made it clear that it was a private account. The other accounts I created later. They can’t log back into the accounts since they never had the login information. I never linked it to their business website. I didn’t create it on behalf of the gardens; I made it for myself.

They have already tried to shut down the accounts through Instagram.

My questions are: Can they claim it is their property even if I didn’t create it or post anything while on the clock? What rights do I have?

Honestly, I would have gladly handed over the accounts if I was still employed there, but seeing as no manager stood up for me, I don’t see how it’s my problem that they weren’t smart enough to claim the handles.

I don’t think you should use the word domain because that makes people think you’re running a website under your old company’s name, which influences the advice you get.

Reese said:
I don’t think you should use the word domain because that makes people think you’re running a website under your old company’s name, which influences the advice you get.

Yep, sounds more like an Instagram or X username/handle.

Reese said:
I don’t think you should use the word domain because that makes people think you’re running a website under your old company’s name, which influences the advice you get.

Thank you for the advice!

Zander said:

Bad or Illegal Advice

Your post has been removed for offering poor legal advice. It either contains incorrect statements about the law or misunderstands the fundamental legal question. Please review the rules before commenting again.

Not a lawyer, but I worked at an ad agency where we dealt with this situation often. The terms of service on Instagram are clear that you can’t sell or give an account to someone else. The company would need to go to Instagram and argue for that handle, but they likely won’t get your account.

@Jaden
Good point here. Do your research; if there’s another business called A* Gardens, you could sell it to them or use it in your negotiation.

It might be a long and expensive fight to force you to turn over the accounts, but based on what you’ve shared, they might ultimately be successful. Your best option might be to negotiate a payment for turning them over and be done with it.

The terms of service for social media platforms usually forbid the sale of accounts. If you try to do this, your former employer could just document that you are asking for money and go to the platform to get the account that way. This might also get you banned from the platform.

Did you ever get reimbursed for any domain registration fees or web hosting costs from the company? If not, then that’s a reasonable ask.

Reign said:
Did you ever get reimbursed for any domain registration fees or web hosting costs from the company? If not, then that’s a reasonable ask.

OP is using the term domain, but I think they’re just referring to Instagram accounts.

If you want money, ask them to buy it from you. That’s what every company does.

Save all your content and sell the accounts if the company wants to buy them. Make it clear that you’re selling just the handles and access, not the content. After selling, you can delete the photos. They can take their own pictures to fill the accounts.

They don’t own them. They didn’t pay for them, and you weren’t required to maintain them. Just start negotiating at 15k for both.

Not a lawyer, but think about it this way: if you were a fan of something and started posting about it, they can’t just demand you hand over your content years later. Your accounts have actual value.

If you created these accounts as part of your role and they can show it benefited them financially, that could be a problem for you. If your hiring package covers the creation of any product while employed, then you might be in trouble. Best advice is to seek a contract lawyer for guidance.

Did you sign up for the IG account while you worked for them, but not because they asked you to? Did they ever comment on what you posted? I’m confused about why you created more accounts for them after you stopped working there.

You don’t lose anything by keeping quiet. Let them keep contacting you until they make an offer.

Ask them to pay you a consulting fee to cover the time and effort of reassigning the accounts. This should be 2 to 4 hours of work, so something like $500 would be reasonable.

This is a good chance to sell it to them. I doubt either side wants a legal battle, so make them pay a fair price.