Alright, so Jack Daniel’s isn’t physically hurting anyone, but they’re coming after my client. Our whiskey brand, Bangtail, is being forced to change its bottle and tweak the label.
We’re using a bottle design called the Kentucky—it has some similarities to JD, but it’s not the same. And yeah, our label uses black and white, which JD is saying we can’t use. Are they really that worried about a small brand like ours?
They’re claiming their focus groups found that 38% of people saw ‘too much similarity’ between our bottle and theirs. Honestly, that sounds like a stretch to me.
What do you think? Can they actually push us into legal trouble over this?
